The campaign for Aleja Bielany (the biggest shopping center in Poland, Wroclaw) is a complete project. We started by collecting ideas, selecting the best and putting them together in a transparent presentation for the client. The next step was a photo session at the media house and post-production.
After receiving the photos, I created Key Visual and finally generated ready-made ad formats.
Project included 3 Key Visuals for 3 campaigns of which actualy started just one because of pandemic situation.